Privacy Policy

Data controller

Any information you provide on or via this website is controlled by Amesmo Ltd trading as Registered in England and Wales (Company number 11520871), Registered Office; 20-22 Wenlock Road, London, N1 7GU. Amesmo Ltd is Authorised and Regulated by the Financial Conduct Authority and is entered on the Financial Services Register under number 820864. Registered with the Information Commissioners Office; (registration number ZA455421).

We provide our services by:

  1. Phone
  2. Email

If you want to unsubscribe from email SMS marketing just email us at [email protected].

Our lawful basis under the General Data Protection Regulation is Legitimate Interest.

Information we may collect

We may collect and process the following information about you (“Your Information”).

  1. Information that you provide when you visit,register for and use Our online services, become a subscriber, request a quote, complete an application form or apply for any other product or service.
  2. Information that you provide to our partners and affiliates where you have consented to that information being passed to us.
  3. Information you provide to us when you contact Us by email, SMS, telephone or letter.
  4. Information that we collect about you from documents that are available to the public, such as the electoral register, or from third parties such as credit reference agencies and fraud prevention agencies.
  5. Information you provide if you report a problem with or if you contact us and request assistance when using .
  6. Details of your visits to including but not limited to traffic data, location data, web logs and other communication data, whether this is required for our own purposes or otherwise and the resources that you access.

How we may share Your Information

The primary services that we are providing you is that of an online introducer for the purposes of helping you get a mobile phone contract.

  1. We may also introduce You to 3rd parties who can provide other services such as
    • credit brokers
    • unsecured loans providers, secured loans providers, short term lenders, alternative lenders, peer to peer lenders, guarantor lenders, payday lenders
    • credit cards
    • prepayment card and bank account providers
    • car finance, logbook loan lenders
    • debt management companies, insolvency practitioners, bankruptcy specialists, debt and property possession adjusters/advisers
    • equity release arrangers and credit reference advisers
    • insurance services such as car insurance, home and contents insurance
    • utility switching agents
    • compensation advisers
    • home improvement
  2. We will release your personal information when we are required to do so for legal or regulatory purposes or as part of legal proceedings.
  3. We may give information we hold about you to third parties as part of the process of selling one or more of our businesses.
  4. Where we have your permission, We will pass Your Information to carefully selected third parties so that they can contact you about products or services that they think may interest you.
  5. Your Information may be passed to credit reference, fraud prevention, law enforcement agencies and identity and address verification agencies whom may record and use Your Information and disclose it to other organisations for credit reference, debt tracing, fraud and money laundering prevention purposes.
  6. We may transfer Your Information to Our partners or third parties for the purposes of seeking or arranging finance for you, assessing your application and processing, administering and enforcing any subsequent contract which may be granted.
  7. We may also share Your Information with associated companies within our group.
  8. We sometimes use agents and service providers to process Your Information on Our behalf. For example, we may use third parties to maintain Our IT systems. Where we use agents and service providers to process Your Information, We will ensure that they have adequate security measures in place to safeguard Your Information
  9. You confirm you have the consent of any other person whose details are provided by you in connection with your application or enquiry to provide that person’s Information to us and for us to use that person’s Information in accordance with this Privacy Policy.

How We use Your Information

We use Your Information in the following ways:

  1. to contact you and any person referred to by you in connection with your application or enquiry;
  2. to process and respond to requests, enquiries and complaints received from you;
  3. to identify a product provider and arrange for the provision of the contract or other products and services requested by you;
  4. to communicate with you about products and services provided to or requested by you;
  5. to update Our records;
  6. To improve our website (we continually look to improve our website offerings based on the information and feedback we receive from our customers).
  7. All information collected is used for the purpose of providing the requested service and to improve our customer service.
  8. for audit purposes;
  9. to carry out customer satisfaction research;
  10. to prevent or detect fraud;
  11. to provide you or to permit selected third parties to provide you with products or services that We or they believe will be of interest to you where you have consented to be contracted for such purposes;
  12. to meet Our regulatory compliance and reporting obligations
  13. to ensure that content from is presented in the most effective manner for you and your computer
  14. to develop and improve Our services to you and notify you about changes to our services
  15. to enable third parties to carry out any of the above purposes on our behalf.

Where We store Your Information

In some circumstances Your Information may be transferred to, stored and processed by Us or a service provider or third party with whom We share Your Information in another country including countries outside the European Economic Area such as the US, where data protection safeguards may not be as high as they are in the UK. If this occurs we will ensure that adequate procedures are put into place to protect Your Information.

All information you provide to us is stored on our secure servers. Where We have given you (or where you have chosen) a user name, passcode and memorable word which enables you to access certain parts of PhonesWorld, you are responsible for keeping this user name, passcode and memorable word confidential. You must not to share these with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do Our best to protect Your Information, We cannot guarantee the security of Your Information transmitted to PhonesWorld; any transmission is at your own risk. Once we have received Your Information, We will use strict procedures and security features to try to prevent unauthorised access.

How we use cookies

A “cookie” is a small piece of information that is stored on the browser on your computer’s hard drive. Most websites use cookies to improve the way the website works and to provide information to website operators about use of the website. We use cookies to allow you to use and navigate PhonesWorld, to store information about your preferences, to collect information about how visitors use PhonesWorld and to enable us to improve PhonesWorld. Most web browsers allow you to manage and block the use of cookies by changing your browser settings. If you choose not to accept cookies on PhonesWorld this may affect the quality of your visit to PhonesWorld.

For more information on cookies (including how to switch them off) please visit


Our web site may use SessionCam for analysis. SessionCam is a product that has been developed by SessionCam LTD. SessionCam may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. The information collected does not include bank details or any sensitive personal data. Data collected by SessionCam from website is for internal use only. The information collected is used to improve our website usability and is stored and used for aggregated and statistical reporting.

If you do not wish your data to be collected by SessionCam please click here. You will be taken to a page on the SessionCam website where you can enable the masking of all data fields recorded by SessionCam by simply clicking a button. If you choose to do this, a cookie is set on your browser which is then used by SessionCam to indicate that any data entered into the website from fields from you should be masked.

Your Rights

Where you have agreed that we may do so, We may contact you by phone, post, email or SMS to tell you about Our services, products, offers, events and promotions. We may also share Your Information with third parties to enable them to contact you to tell you about their products and services.

You have the right to ask Us not to contact you or share Your Information for marketing purposes by contacting Us by post at Amesmo Ltd 20-22 Wenlock Road, London, N1 7GU United Kingdom or by email to: [email protected] or by calling us on  0844 587 5847.

(Please note that if you ask us to stop contacting you for marketing purposes you will need to contact other organisations separately to ask them to do so as this will not happen automatically.)

You also have the right to access Your Information and request details of the third parties with whom We have shared Your Information by contacting Us in writing at Amesmo Ltd 20-22 Wenlock Road, London, N1 7GU United Kingdom or by email to: [email protected]

You may correct errors in or update Your Information or request that we remove information about you from Our records by sending Us a request to the postal address or email address above. In most cases we will comply promptly with your request and let you know when we have done so. However, sometimes we will not be obliged to comply with your request. If this is the case we will inform you of Our decision and the reasons for that decision.

To protect your privacy and the security of Your Information, We may take reasonable steps to verify your identity before we act on any request which you may make in respect of Your Information.

PhonesWorld may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that We do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.


We may update this Privacy Policy from time to time. Please ensure that you check Our Privacy Policy regularly for updates.


Amesmo Ltd. 20-22 Wenlock Road, London, N1 7GU United Kingdom. Company Number: 11520871, registered in England and Wales.